Differentiate between trademark and brand mark. - Vidyadip

Question

Differentiate between trademark and brand mark.

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Answer

Differences between trademark and brand mark are:

Basis	Trademark	Brand mark
Meaning	A brand or a part of a brand that is given legal protection against its use by other firms is called a trademark. It confers upon its owner the exclusive right to use the brand name and brand mark.	A brand mark is that part of a brand which cannot be spoken but can be recognised. It appears in the form of a symbol, design or distinct colour scheme.
Concept	It is a narrow concept, as it is a brand mark that is given legal protection.	It is a broader concept, as it includes trademark
Example	$\checkmark$is the trademark of Nike.	'Maharaja' of Air India is the brand mark.

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