- The idea of a referendum is closely associated with the idea of a political party system. It is the lifeblood of political parties.
- Lokmat has the same meaning: the opinions or opinions expressed by the people in general are the things that affect the people. Or in matters of public interest.
- While most people have similar thoughts about it.
- Then it is called Lokmat.
- Not only sound opinion but his alertness and dedication too are most required.
- The role of referendum in democracy today has become important and crucial.
- Referendum is formed and expressed through different tools or means.
- These tools are as follows.
(1) Dharagruh: The deliberations and opinions expressed in the Dharagruh (Parliament or Legislative Assembly) play an important role in shaping and expressing a referendum.
- Discussions and speeches in prisons are widely publicized.
- That is why the opposition parties also strive for maximum use of the Legislative Houses.
- Thus, the place of the legislature is very important in shaping and expressing a referendum.
(2) Political parties and pressure groups: Political parties turn the referendum in their favor through their election manifestos or through meetings, processions, fasts, bandhs, dharnas etc. for the questions of the people.
- Among the political parties, the ruling party or its leaders inform the people about the government programs and turn the referendum towards them.
- But, sometimes the political parties, instead of touching the conscience of the people, prepare a favorable referendum by inciting us to instincts like fear, hatred, ip.
- In addition, different groups in the society come together to protect their interests in various congregations, institutions, organizations.
- He is constantly trying to get a referendum in his favor.
- Whether his demands will be satisfied ultimately depends on the extent to which he has the backing of the referendum in his favor.
(3) Written Communication Media (Print Media): Written communication media is an important tool for shaping the referendum among the literate people.
- These include newspapers, magazines and books.
- Newspaper headlines, critiques, analyzes, etc. play an important role in shaping the hair.
- In the same way, the written media works to give voice to the prevailing referendum.
- Information about what people think is obtained through these mediums.
- Equally important is the contribution of magazines and books.
(4) Audio-visual media: Electronic audio-visual media plays a very effective role where the number of chants is high.
- In a large and diverse country like India, the prevalence of domestic audio media is special.
- Many news channels running 24 hours a day in the country make sure that the contribution of these media in preparing the referendum is invaluable.
(5) Telephone-Mobile (Media): Political parties have reached out to voters by telephone during elections.
- While the use of mobile has been increasing for the last 10 years, there have been many attempts to get a referendum by using SMS or MMS in mobile.
(6) Social Media and E-mail (Internet): Communication media and sophisticated media easily use the Internet and its various services (Application) to win the most public opinion in their favor.
- While young voters are increasingly using Facebook, blogs, Twitter and WhatsApp, political parties present their ideological messages corresponding to this medium.
- At present, political parties maintain their own IT cell.
- Political parties have been seen expressing their views via email to attract voters in the post-2004 elections.
(7) Meetings, rallies and processions: Meetings and rallies are an effective means of expressing the referendum and used in democratic countries like India.
- As part of a show of strength during elections, demonstrations of power in one's own political area take place through meetings, rallies and processions.
- Currently the services of event managers are hired to perform this task.
(8) Educational Institutions: The importance of rational argument is special for the formation and expression of public opinion.
- The education required for this and its training is obtained through the education of schools and colleges.
- In a democracy or system of government, it plays an effective role in preparing a referendum for or against a particular issue or policy.
- E.g. Speech competitions, essay writing or organizing seminars in educational institutions about GST or annual budget.
(9) Dharma and Sampradaya: There is Dharmadanda on Rajdanda.
- The role of religion and sect or its head is important in shaping the referendum.
- If an Indian human being prepared on the basis of religion is persuaded in any matter from the point of view of religion or sect, a referendum is formed quickly.
- E.g. Dominance of BAPS sect in Gujarat.
(10) Direct public relations: Over the last few years, public meetings as well as direct contact with as many voters as possible during elections have been seen in the formation of referendums.