Marketing — Business Studies STD 12 Commerce — Question

Is management an ‘Art'? Give any three reasons in support of your answer.

Define brand, brand name, brand mark and trademark.

Why are rules considered to be plans?

Manak Chand and Co., dealing in copper and other metals, has earned a profit of ₹ 1,200 crores. Manak Chand and Co. is a renowned name in the market and investors like to invest in the company. Company has explored its potential fully and is on the top, thus, it has no plans for growth or expansion in the next few years. Also, earnings of the company are consistent and stable over the years. Tax on dividends is also levied at a low rate by the government on the company. Guide the company on the decision of distribution of dividend to shareholders.

Explain the Demand Side and Supply Side of the Financial Market.

Briefly, explain any three objectives of marketing management.

What do you understand by Demat Account? Explain the benefits of it.

Marketing is the central point of concern in the context of development of economy. Comment.
OR
Discuss the role of marketing in economic growth.

Nikita and Salman completed their MBA and started working in a multinational company at the same level. Both of them worked hard and were happy with their employer. Salman had the habit of back-biting and wrong reporting about his colleagues to impress his boss. All the employees in the organisation knew about it. At the time of performance appraisal, the performance of Nikita was judged to be better than Salman. Even then their boss, Mohammed Sharif, decided to promote Salman stating that being a female, Nikita would not be able to handle the complications of a higher post.

1. Identify and explain the principle of management which was not followed by this, multinational company.
2. Identify the values which are being ignored quoting the lines from the above paragraph.

What is a procedure'? Give an example for the same.