Explain briefly the factors that influence attitude change. - Vidyadip

Question

Explain briefly the factors that influence attitude change.

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Answer

Factors influencing attitude change:

Characteristics of the existing attitude– valance, extremeness, simplicity/complexity, centrality.
Source characteristics:

Credibility.
Attractiveness.

Message characteristics:

Rational/emotional appeal.
Motive.
Mode.

Target characteristics:

Persuasibility.
Strong prejudice.
Self esteem.
Intelligence.

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