Question
Explain ‘negative reinforcement' and ‘aversive conditioning' techniques of behaviour modification.

Answer

Negative Reinforcement - Refers to following an undesired response with an outcome that is painful or not liked.
e.g. - A student who shouts in the class is denied to take any eatables from school canteen.
Aversive Conditioning - Refers to repeated association of undesired response with an aversive consequence.
  • An alcoholic is given a mild electric shock and asked to smell the alcohol. With repeated pairings the smell of alcohol becomes aversive as the pain of the shock is associated with it and the person will give up alcohol.

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