Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
Explain: Sales promotion.
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Answer
Sales promotion:
The process of persuading a potential customer to buy the product is called sales promotion.
According to Kotler, “Sales promotions are short-term incentives that encourage the customer to buy the product or service.”
Sales promotion has quick effects on customers.
Sales promotion is an important component of promotion mix which when applied with advertisement and personal selling, increases the chances of sale quite drastically.
Advertisement and personal selling mainly give information about the product while sales promotion gives prompt reason to buy the product.
A variety of techniques are used for promoting the sale. Some of them are offering discounts, sale, gifts, coupons, etc.
Sales promotion quickly attracts the customers and results into sales.
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