1. Introduction : There is no legal evidence of oral communication in Commercial Communication. So written communication holds more importance. If written communication is undertaken with the help of right choice of words they can create the good impression.
2. What is Written Communication?
The communication which is not oral and is undertaken with the help of scirpt, language, words which are in written form, it is known as written communication. It includes, Letters, Telegraph, Newspapers, Magazines, Books, Notice etc.
3. Advantages of Written Communication : They are as follows:
(1) No restriction of place : With the help of this method communication can be undertaken with the person staying in any corner of the world.
(2) Uniformity of Communication : The same message will be passed to everyone, everytime so uniformity of communication can be held in this method of communication.
(3) Storage of information : The communication can be stored serial wise and can be properly filed for future reference.
(4) Legal evidance : This method of communication can be presented as legal evidance.
(5) Easy to establish responsibility : The written communication is considered as legal evidance and on base of that responsibility of the person can be established easily.
(6) Useful for future reference : As the information is in written format it can be used to quote or refer in future along with serial no. and date.
(7) Public Tools: In written communication use of letterwriting and newspaper is done more, which helps to pass information to general public in a easy way.
(8) Helps to create prestige: Carefully drafted written communication helps to create prestige of the firm.
4. Conclusion : After invention of script and printing/writing the use of written communication started. In present times this form of communication gets more importance due to its charcteristic of storing and being acceptable as legal evidence.