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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing4 Marks
Question
Explain the benefits of CRM?
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Answer

The benefits of CRM are:
  1. Storage: By CRM all business data is stored and accessed from a single location.
  2. Central location: Storing all the data of all departments like sales, marketing, customer service etc. in a central location provide immediate access to the recent data when it is required.
  3. Collaboration: Departments can collaborate with each other with ease.
  4. Improvement: It helps the enterprise to develop efficient automated process to improve business processes.
  5. 360-degree view: It provides a 360-degree view of all customer information, knowledge of what customers want and matching it with existing applications to consolidate all business information.

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