CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Explain the disadvantages of skimming price method.
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Answer
Disadvantages of skimming price method:
High promotional cost: In this method there is heavy expenditure on advertisement and other promotional techniques. All the entrepreneurs may not have such financial strength.
Short run: This method is applicable only till the competitors are not entering. As the competitors enter from window, the price skimming method has to leave from the door.
Innovation: Such method is applicable only to innovative products and ideas cannot be introduced for normal goods.
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