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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing1 Mark
Question
Explain the term ATL.
✓

Answer

ATL stands for Above The Line. It is a promotional approach which makes the use of mass, the media methods and focuses on advertising to a large audience. It includes conventional media like print, television and cinema advertising.

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