Directing — Business Studies STD 12 Commerce — Question

Name the sales promotion technique in which ‘Scratch Cards’ are used?

Vanshika uses ‘Kuber Cabs’ for travelling in the city. She received a text message ‘‘Add ₹ 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April, 2017’’.
Identify the technique of sales promotion used by the company.

Radhika and Vani who are young fashion designers left their job with a famous fashion designer chain to set-up a company fashionable Pvt. Ltd.' They decided to run a boutique during the day and coaching classes for entrance examination of National Institute of Fashion Designing in the evening. For the coaching Centre, they hired the first floor of a nearby building. Their major expense was money spent on photocopying of notes for their students. They thought of buying a photocopier knowing fully that their scale of operations was not sufficient to make full use of the photocopier.

In the basement of the building of 'Fashionate Pvt. Ltd.' Praveen and Ramesh were carrying on a printing and stationery business in the name of ‘Neo Prints Pvt. Ltd.' Radhika approached Praveen with the proposal to buy a photocopier jointly which could be used by both of them without making separate investment, Praveen agreed to this. Identify the factor affecting fixed capital requirements of 'Fashionate Pvt. Ltd.'

Give the meaning of ‘Programme’ as a type of plan.

What is meant by ‘Sales Promotion’?

What does allocation as a function of distribution channels involve?

Name types of capital which are part of capital structure.

What is meant by Personal Selling?

Give two important aspects of management.

Hero Ltd.'s target is to produce 20,000 shirts per month at a cost of ₹ 150 per shirt. The Production Manager could achieve this target at a cost of ₹ 170 per shirt. Do you think the Production Manager is 'efficient’? Give reason in support of your answer.