MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

State any one advantage of ‘Critical-point Control’ and ‘Management by Exception’.

How does coordination ensure unity of action in management?

What is privatisation? Why was it initiated in India?

Fayol points out the danger and cost of unnecessary labour turnover in one of his principles of management. Name that principle.

One manufacturer of electronic product produces such products which need special care while using it. But the company has not given the instructions to consumers. If you were the manager of the company what steps you would take?

Vegatech Enterprises was a company manufacturing refrigerators. The company had a functional structure with four main functions - Production, Marketing, Finance and Human Resource. As the demand for the products grew, the company decided to hire more employees.
Identify the concept which will help the Human Resource Manager in identifying the types of human resources necessary for the performance of various jobs and accomplishment of organisational objectives.

State whether the principle of Scalar Chain is followed in informal organisation or not?

Telco Ltd is manufacturing files and folders from the old clothes to discourage use of plastic files and folders. For this, they employ people from nearby villages where very less job opportunities are available. An employee, Harish, designed a plan for the cost reduction but it was not welcomed by the production manager. Another employee gave some suggestion for improvement in design, but it was also not appreciated by the production manager.

• State the principle of management described in the above para.
• Identify any two values that the company wants to communicate to the society.

Communication boosts morale and provides motivation to the employees. How?

Define motivator.