Directing — Business Studies STD 12 Commerce — Question

Distinguish between ‘Selling Concept’ and ‘Marketing Concept’ of Marketing Management Philosophies on the basis of ‘main focus’.

Raghav works as a banquet manager in a hotel. He feels highly motivated at his job because the work that is assigned to him frequently involves variety of challenges. He is given more autonomy and responsibility and provided with ample opportunities for personal growth and a meaningful work experience. Identify the type of non-financial incentive being offered to Raghav.

For which business enterprises is functional structure suitable?

Management is only required in business organizations, it is not required in Not-for-profit organizations like clubs, charitable institutions etc. Do you agree? Why or why not?

Sellers often adopt unfair trade practices to increase the sale of their products. Give few examples of such practices adopted by seller.

Under three-tier machinery where can a legal heir or representative of a deceased consumer file a complaint where the compensation claim is ₹ 25 lakhs.

Which principle of management focuses on specialisation?

Tanya purchased some household goods from a 'General Store'. On reaching home, she found that one face cream, ( ₹ 250) had not been billed. She became happy that, she got it without paying for. After checking the expiry date and other details, she started using it. Her face burnt due to the use of cream.Where should Tanya file the complaint for the cream? Justify.

Business firms should aim at long-term profit maximisation through customer satisfaction. Why?

Management principles aim at influencing behaviour of human beings. State the feature of management principle mentioned here.