Marketing — Business Studies STD 12 Commerce — Question

Sanket purchased one litre of pure Deshi Ghee from a shopkeeper. After using it he had a doubt that it is adulterated. He sent it for a laboratory test which confirmed that the Ghee is adulterated. State any six reliefs available to Sanket, if he complaints and the consumer court is satisfied about the genuineness of the complaint.

The Production Manager of Bharat Ltd. instructs a salesman to go slow in selling the product, whereas the Marketing Manager is insisting on fast selling to achieve the target. Which principle of management is being violated in this case? State any one of the consequences of violation of this principle.

Nisha, a school bag manufacturer, decided to improve the product for profit maximization and thus added a water bottle holder to the existing design.

1. Identify the marketing management philosophy adopted by Nisha.
2. Explain this philosophy on the basis of,

1. Main focus.M
2. eans and ends.

How can political climate and policies of competitors obstruct planning?

Mohit Gupta is working with Yellow Security Services Ltd. He is also recruiting security guards for the company. The company provides security services in Delhi and Noida at short notice to various companies. The guards are recruited on a temporary basis. The guards provided by this company are known for their honesty and punctuality. Mohit Gupta is well-known in his village for providing employment to unskilled people.

1. Name the source of recruitment used by Yellow Security Services Ltd.
2. State any one disadvantage of this source of recruitment.
3. Identify the need of security guards which is being fulfilled by the company as per Maslow’s need hierarchy.
4. Identify any two values communicated to society in the above stated case.

Explain the following feature of planning:
Planning is a mental-exercise.

Explain the following principles of management given by Fayol:

"Directing is the function of all managers of the organisation. " Do you agree with this statement? Give any three reasons in support of your answer.

'Environment provides with constraints and opportunities'. Discuss with the help of an example.

Explain briefly any three measures to overcome the communication barriers.