Importance of consumer protection from consumer's point of view is:
i. Spreading Awareness among the Consumers: Due to widespread ignorance of consumers about their rights and reliefs available to them, they need to be made aware in this regard Consumer protection provides information to the ignorant consumers regarding their rights and reliefs available to them. With this, even the sellers who try to cheat the ignorant and illiterate consumers, become conscious and mend their ways.
ii. Unorganized consumers: Consumers need to be organized for safeguarding their interests. In developing countries like India, consumérs are not organized. In other words, there is a dearth of a National Level Consumer Organization. There are very few consumer organizations which are working to protect the interests of consumérs. Consumer protection encourages the establishment of more consumer organizations.
iii. Widespread exploitation of consumers: Consumers is exploited by unscrupulous, exploitative and unfair trade practices of sellers. They might be exploited by unfair trade practices like defective and unsafe products, adulteration, hoarding, black marketing, etc. Consumers need protection against such unfair trade practices. Consumer protection has been a support system for all such consumers to protect their interests and provide them justice.