Business Arithmetic — Entrepreneurship STD 12 Commerce — Question

What are the main public relations tools?

How an entrepreneur perceive an opportunity?
OR
How is entrepreneurs different from others in perceiving opportunities?

What are the rules for goal setting?

Google Wave started out with a bang. An Internet giant like Google doesn't need to market its product, because a lot of influential internet users are willing to do that for them and that too free of cost. The reason behind this is that Google has made a reputation of a company which makes products and services that revolutionise the way we use the internet. Google wanted to enter the booming social media market and wanted to compete with social media giants like Facebook and Twitter.The concept behind Google Wave was to start a social form of G-mail, where a group of people can communicate with each other in a single thread and can post videos, images and files in real time. It was the amalgamation of chat, file sharing and social networking.
Months before being launched, articles from sites like Techcrunch and Mashable gave us a sneak peek to the new application and showed us what the application had in store for us. It was such an interesting concept that Twitter was flooded with tweets minutes after the news was out. Google Wave was launched with a lot of speculation. It started out as an invite only application and the first users who got an invitation were the ones using Sandbox. In the first few weeks, everybody was dying to get their hands on the new product by Google. Many weeks have gone by and Google Wave has opened their gates to everyone. But as the mystery of the Google Wave has unfolded, it has turned out that Google Wave has failed expectations.
Mention the reasons why Google Wave failed?

List the socio-economic benefits that are expected to be acquired by an enterprise from its proposed investment.

“The Budget period for all the business are same”. Do you agree? Comment.

What does marketing plan describes?

What are market segments?

Why is direct selling preferred for a monopolistic market?

Subhiksha
Subhiksha was founded in 1997 by R Subramanian, IIT-IIM graduate. It operated over 1600 outlets selling groceries, fruits, vegetables, medicines and mobile phones and positioned itself as value retail chain. It adopted strategy to cut price, focus on lower and upper middle class and opened shops near catchment area of customers. It started with one store in Chennai and within a short span the count reached to 1600 outlets (2008).
Why did Subhiksha super market fail?

1. Rapid store expansion in various formats like groceries, medicines, mobiles, electronics, consumer durables and IT without sufficient fund in hand.
2. Operated on very slim or zero margins resulting in higher cash outflows whereas inflows were almost nil.
3. Not much attention to customers service resulted in bad quality service at store level.
4. Downstream supply chain was not integrated resulting in lower fill rates and customer dissatisfaction.
5. Expanded business through debt (7500 million debt).
6. In October, 2008 the company did not have enough funds to manage its operations.
7. Poor inventory management resulted in defective inventory, breakages, lower fill days and pile up inventory.

1. What were the main reasons for 'Subhiksha's failure? Enumerate the ones given in the chapter.

Quote the lines from the passage which are indicative of the given reasons.

2. Was 'location' one of the factors responsible for 'Subhiksha's failure?
3. What additional factor, other than those discussed in the chapter, was responsible for Subhiksha's failure?