Why is direct selling preferred for a monopolistic market? - Vidyadip

Question

Why is direct selling preferred for a monopolistic market?

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Answer

Direct selling is preferred in monopolistic competition due to following reasons:

More number of competitors: As the number of competitors are more therefore, direct selling mode is convenient method for reaching the consumers easily and quickly.
Views: Customers' views can be obtained easily. The feedback of customers can be used to make further changes in the product.
Convenience: It is convenient from the customers point of view. Delay in supply is avoided by using direct method.

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