Question
State the difference : Retailer and wholesaler
| No. | Points | Retailer | Wholesaler |
| $1.$ | Objective | Sales to consumer and profit objective. | Purchase for re-sale and profit objective. |
| $2.$ | Party | Purchase from a wholesaler and sells to customers. | Purchases from a producer and sells to retailers. |
| $3.$ | Capital investment | Less investment in business. | More capital invested in business. |
| $4.$ | Purchase / sell | Purchase in small quantity and sells as per need | Purchase in lots and sells in small quantities. |
| $5.$ | Varieties of products | Numerable varieties of items. | One or two lenities varieties. |
| $6.$ | Place of activity | In the area of customers. | In large business centers. |
| $7.$ | Number of Traders | More in number. | Less in number. |
| $8.$ | Link | Link between a wholesaler and he customer. | Link between a producer and retailers. |
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