Means of Communication and Advertisement — Social Science STD 7 — Question
Gujarat BoardEnglish MediumSTD 7Social ScienceMeans of Communication and Advertisement3 Marks
Question
The role ofadvertisements in democracy
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Answer
In democratic countries, the media has freedom. Advertisements through the media play an important role in consolidating democracy and sustaining its existence :
$(1)$ In a democracy, public welfare is paramount. Hence, the government delivers the information of public welfare schemes to the people through advertisements.
$(2)$ The government informs the people about social, economical, cultural and other matters of public use through advertisements.
$(3)$ For maturing democracy, the government promotes and disseminates education through advertisements as well as evil customs, superstitions, child marriage, refutation of misconceptions, etc.
$(4)$ The government promotes the services given by the MPs, MLAs and ministers through advertisements.
$(5)$ The government highlights supporting factors of democracy such as health, water, Beti Bachao Beti Padhao, cleanliness drive, etc. through advertisements.
$(6)$ Through advertisements, the government promotes the principles of equality, freedom, fraternity and unity, which strengthen the foundations of democracy,
$(7)$ In a democracy, the government gives the people an understanding of voting in elections through advertisements.
$(8)$ In a democracy, the government tries to gain popularity by publicizing the work done during its tenure in this way, he tries to regain power by holding a referendum in favour of his party.
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