CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing5 Marks
Question
What are the advantages of penetrating pricing method?
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Answer
Following are the advantages of penetrating pricing method:
Quick rise in sales: Penetrating pricing results in the increase in sales with a very high speed.
High turnover: The turnover of the enterprise is raised in very short duration. This strengthens the position of enterprise in the market.
Return on investments: This method brings decent return on investments. The minimum profit margin is also assured with the
Best method for price elastic goods: When a small range in price sale of each unit.brings more change in demand, such products have penetrating pricing as the best method.
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