Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
What are the objections against advertisement?
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Answer
Objections against advertisement:
Promotion and advertisement are two sides of the same coin, but there are many evils of advertisement. Advertisements attract consumer and lure them to buy products. Many times, the consumer does not think whether the product is useful for him or not and . still buys it. Unnecessary expenditure is a social evil.
The rich can buy more products than the poor. Higher expenses by the upper class creates inferiority complex for the poor.
Advertisement is an expensive activity. Often the business units spend huge amount on advertisement. Naturally, the advertisement costs are added up in the product. This makes the product costlier and the consumer has to bear higher price.
Many times, advertisers portray a fine image of one product and show the other product as inferior. This misleads consumers.
Through attractive and misleading advertisement it is possible to sell goods of sub-standard quality to the consumer.
Many times advertisements that are irritating and obscene are shown.
Very often consumers get information regarding bidi, cigarettes, liquor, chewing tobacco, etc. which results in harmful effects in the long run due to addiction.
Companies which produce almost identical products, heavily advertise their products. This forces other competitors to advertise as well.
In most cases, advertisements are exaggerated which leads to cheating with the consumer.
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