What do you understand by corporate brand' name? Give an example. - Vidyadip

Question

What do you understand by corporate brand' name? Give an example.

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Answer

When an entrepreneur uses a common name or successful corporate name for their several products, it is known as corporate branding or umbrella branding, e.g. LG uses LG as brand name for its various range of electronic products like TV, Refrigerator, Air conditioner, etc.

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