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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What does the marketing strategy of a company include?
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Answer

A marketing strategy is composed of several strategies for growth as well as interrelated components called the marketing mix. So, a company's marketing strategy may include:
  1. Choice of channels of distribution.
  2. Pricing strategy.
  3. Choice of advertising media.
  4. Choice of sales promotion techniques.

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