Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

What are the costs incurred for acquiring stock referred to as? Give examples of such costs.

Define economic activities. How do they differ from non-economic activities? Give examples.

How does the nature of products' and 'nature of market' affect the selection of channels oj distribution?

Arvind has started his Italian food based restaurant. Does he have to register his trademark? And give the reasons for the same.

'The Fancy Store' a readymade garments retail shop sold 8,000 shirts at Rs. 400 per shirt during the year ended 31st March 2014. Cost of placing an order and receiving goods is Rs. 2,000 per order. Inventory holding cost is Rs.500 per year. Calculate the 'Economic Order Quantity' for 'The Fancy Store'.

“An entrepreneur must pay attention to the quantity and quality of the manpower for his business as it directly impacts the performance and resulting productivity of the organization.”
(I) In the light of the aforesaid statement, identify the component of a business plan that helps an entrepreneur fulfill the stated purpose.
(II) State the objective and importance of the identified component.

Differentiate between product franchise and manufacturing franchise.

Which method of negotiation should be used while buying clothes from a street vendor? What points should be kept in mind while engaging in this type of negotiation?

Following information is related to sales - mix of Pen. Sketch Pen and Geometry box.

Product	Pen	Sketch Pen	Geometry box
Sales Price Per Unit(in Rs.)	40	45	75
Variable Cost Per Unit (in Rs.)	22	30	40
Sales - Mix Percentage	20%	20%	60%

Total Fixed cost is - Rs.90,000.
Calculate the weighted-average-contribution per unit for the sales mix.

Explain the concept of 'break-even point' with the help of an example.