Marketing — Business Studies STD 12 Commerce — Question

What is meant by Product Mix?

What do you mean by grapevine?

Now the firms have to study and analyse the market first and produce goods accordingly. Which impact of government policy changes is mentioned here?

Which Act of Consumer Protection provides for the formation of ‘Consumer Protection Councils’ in every district and the State of the country?

Give one example of liberalisation in India.

Is advertising a ‘dialogue’?

Control should focus on key result areas (KRAs) which are important to the success of an organisation. Which concept is suggested here?

What is a market offering?

Business environment includes both ‘specific and general forces.’ List any four specific forces.

Blue Heavens Ltd. purchased a new hi-tech machine from Germany for manufacturing high quality auto components in a cost effective manner. But during the production process, the manager observed that the quality of production was not as per standard. On investigation it was found that there was lack of knowledge amongst the employees of using these hi-tech machines. So, frequent visit of engineers was required from Germany. This resulted in high overhead charges. Suggest what can be done to develop the skills and abilities of employees for producing high quality products by using these hi-tech machines. Also state how the employees or the organization will benefit from your suggestion.