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MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMARKETING MANAGEMENT1 Mark
Question
What is meant by Product Mix?
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Answer

It refers to assortment of products a firm is manufacturing. It also means all the decisions related to product e.g., designing of product, packing of product, size of product etc.

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