Principles of Management — Business Studies STD 12 Commerce — Question

State any three features of a good brand name.

Define selection.

Srija runs an NGO under the name ‘Sarthak’ in Delhi. The organisation is engaged in offering waste paper recycling services to all kinds of institutions in the Delhi NCR region. It also manufactures custom made paper stationery out of recycled paper on order for the interested institutions at a very competitive price. The website of ‘Sarthak’ provides a link to a Careers site wherein the people desirous of joining the NGO can use simple Job Search to find the right opportunity for themselves. The NGO also keeps a database of unsolicited applicants in its office so that job seekers may be notified of future opportunities when they arise.
In context of the above case :

1. Identify the two sources of external recruitment being used by the NGO ‘Sarthak’ by quoting lines from the paragraph.
2. List any two values that Srija wants to communicate to the society.

Mohit Gupta is working with Yellow Security Services Ltd. He is also recruiting security guards for the company. The company provides security services in Delhi and Noida at short notice to various companies. The guards are recruited on a temporary basis. The guards provided by this company are known for their honesty and punctuality. Mohit Gupta is well-known in his village for providing employment to unskilled people.

1. Name the source of recruitment used by Yellow Security Services Ltd.
2. State any one disadvantage of this source of recruitment.
3. Identify the need of security guards which is being fulfilled by the company as per Maslow’s need hierarchy.
4. Identify any two values communicated to society in the above stated case.

The court passed an order that all schools must have water purifiers for the school children as :

1. Society in general is more concerned about the quality of life. .
2. Innovative techniques are being developed to manufacture water purifiers at competitive rates.
3. Incomes are rising and children are drinking purified water at their homes as well.
4. The Government is also showing a positive attitude towards the business of water purification.
   Identify the different dimensions of business environment by quoting from the above details.

The Production Manager of Bharat Ltd. instructs a salesman to go slow in selling the product, whereas the Marketing Manager is insisting on fast selling to achieve the target. Which principle of management is being violated in this case? State any one of the consequences of violation of this principle.

Distinguish between unity of command and unity of direction.

In what kind of organisation is functional structure more suitable and why?

Explain the concept of leadership. Give two situations in which autocratic leadership style is most effective.

Explain how ‘Management by Exception’ in helps in controlling process.