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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What is sales promotion? State its objectives.
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Answer

Sales promotion refers to those sales activities that supplement both personal selling and advertising, co-ordinates them and also helps to make them effective.Its objectives are as follows:
  1. To introduce new product in the market.
  2. To increase sales in slack season.
  3. To create goodwill among present as well as prospective customers.3

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