Marketing — Business Studies STD 12 Commerce — Question

State any two points of the importance of planning.

Define job analysis.

What is the earlier approach of caveat emptor?

Enumerate any two objectives of organising.

Sunita took her niece, Aishwarya for shopping to ‘Benetton’ to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of ₹ 500 or above at a famous eating joint.
Identify the technique of sales promotion used by the company in the above situation.

Explain the term 'Promotion Mix'.

Give any two elements of directing.

The management and workers have entered into an agreement that workers will do overtime to cover up losses of the company. In return the manager will increase the wages but management later refused to increase the wages. Name the principle related to above situation.

List any two social objectives of management.

Name the organisation which is based on rules and procedures.