Consumer Protection — Business Studies STD 12 Commerce — Question

1 Consumer Ignorance. Consumer protection provides information to the ignorant customers regarding rights and remedies available to them. It spreads awareness so that consumer can know about the various redressal agencies where they can approach to protect their interests.2 Unorganised Consumers. In developing countries like India, consumers are not organised. There are very few consumer organisations which are working to protect the interests of consumers. Consumers protection encourages establishment of more consumer organisations. Consumer protection provides power and rights to these organisations as these organisations can file case behalf of customers.3 Widespread Exploitation of Consumers. Although nowadays consumer is the king pin of market but then also there is lot of exploitation of consumers as businessmen use various unfair trade practices to cheat and exploit consumers. Consumer protection provides safeguard to consumers from such exploitation.