Marketing — Business Studies STD 12 Commerce — Question

What do you mean by product concept?

Your grandfather has retired as the Director of a manufacturing company. At which level of management was he working? Different type of functions are performed at this level. State any one function.

What is the main objective of ‘Motion Study'?

‘Sales promotion makes advertising effective.’ How?

Appliances India Ltd. is engaged in manufacturing and distribution of home appliances since 1987. It has a good name in the market as the company is producing good quality appliances. It has separate departments for manufacturing, finance, sales, maintenance services and technical services to achieve specialization.
Since the areas of operations of the company have increased and customers have become more demanding, the company decided to modify the existing principle of management to meet the changing requirements of the environment.
State the general principle of management which the company wants to modify to meet the changing requirements.

What are barriers of communication?

State the features of informal organisation.
Or
The employees of Manav Ltd, have formed a dramatic group for their recreation. Identify the type of organisation and explain it briefly.

Why is it said that management is a goal-oriented process?

Planning cannot foresee or assess future trends in the environment and thus there may be obstacles to effective planning. Mention the limitation of planning referred here.

Give one example of employee recognition.