Marketing — Business Studies STD 12 Commerce — Question
CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
What is the purpose of a brand name?
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Answer
A brand name is a word, design, symbol or a combination, thereof used to identify a product and distinguish it from those of competitors.The purposes of a brand name are as follows:
To create a distinct image of the product and its seller in the market. e.g. Bata shoes.
To build reputation and goodwill of the manufacturer.
To secure repeated sales through brand loyalty.
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