Importance of Information for an Entrepreneur:
Entrepreneur is a person who conceives an idea, or who discovers the opportunity in the environment. This ability of an entrepreneur of perceiving and sensing an opportunity, makes him always, search "for knowledge/ need/ problem" in the environment.
He needs to, in depth scan "inquiry/ idea/ quest" so as to evaluate its feasibility and viability. A detailed investigation is a must, before an entrepreneur converts the idea into enterprise. The most common parameters to be investigated are:
- Feasibility, viability, application and utility of the idea.
- Prevailing market conditions viz. demand, supply, competitors.
- Types of resources required and their supplies.
- Expected profitability.
- Prevailing environmental factors and their impact on idea's feasibility.
Thus, before any decision is taken an entrepreneur needs accurate, authentic and relevant information.