MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

Name the organisation which has the limitation of ‘resisting Change’.

Give two examples of external premises of planning.

Define ‘Workforce Analysis’.

Bhagwati Enterprises is a company engaged in the marketing of air-conditioners of a famous brand. The company has a functional structure with four main functions—Purchase, Sales, Finance and Staffing. As the demand for the product grew, the company decided to recruit more employees. Identify the concept which will help the Human Resource Manager to find out the number and type of personel availale so that he could decide and recruit the required number of persons for each department.

Palvinder, is working as a supervisor in Alpha Ltd. To achieve the target, he wants to try a new method and a different way of allocating the work. His superior did not permit him and forced him to do the work strictly as per the plan.(i) Name the limitation of planning indicated in the above para.(ii) Name the value overlook by Palvinder's superior.

What is Debt Service Coverage Ratio?

Name the process of searching for prospective employees and stimulating them to apply for jobs in the organisation.

'Resources should be put to use in such a manner that they should give maximum benefit with minimum cost'. Mention the importance of principles of management highlighted in the statement.

Which principle of management insists in orderly arrangement of men and material?

Growing company should adopt which policy; centralised or decentralised.