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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Why is ‘Customer Relationship Management’ important for any business? Explain briefly.
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Answer

  1. It can help to understand the customer in a better way.
  2. It will retain customers through better customer experience.
  3. It will help to attract new customers.
  4. Helps in winning new clients and contracts.
  5. It will lead to increase profitability of the organization.
  6. Helps in decreasing customer management costs.

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