Write a note on marketing concept. - Vidyadip

Question

Write a note on marketing concept.

✓

Answer

Marketing concept:

This is the most modern and widely used concept. It can be called as user-based concept.
The company undertakes production by taking up research on preferences, habits, desires, etc. of the consumers.
All marketing policies are formulated by keeping consumers at the center.
This concept believes in the philosophy that “Consumer is the king of the market.”
“The aim of this concept is to provide effective and efficient product as compared to competitors.”
Company focuses on delighting and satisfying the consumers.
This concept benefits number of firms, consumers and society. India also highly adopts this concept for its success.

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