Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
Write a short note on product concept.
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Answer
Product concept:
The product concept works under the principle that the consumers will favour ‘ products that offer the most in quality, performance and innovative features.
Under this concept, marketing strategies are focused on making continuous product improvements.
Companies following this concept keep on improving the product quality continuously and work day and night on research and development of the product.
Products falling in this category are relatively costly.
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