Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
Write a short note on production concept.
✓
Answer
Production concept:
The idea of production concept is “Consumers will favour products that are available and highly affordable”. This concept is one of the oldest marketing management concept which guide the sellers.
Thus, the production concept emphasizes on product availability and price. It also says that a consumer prefers cheap product.
Under this concept, not quality but ‘availability of product’ and ‘low price’ are given preference.
According to this concept, the producer does not believe in giving any extra facility or feature in the product. The objective is to simply sell a basic product at a reasonable or say cheap price. This concept can be widely seen in underdeveloped countries.
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