Business Arithmetic — Entrepreneurship STD 12 Commerce — Question

Enumerate the importance of franchising.

Give four names of supportive agencies who extend financial support, expertise and training to the Entrepreneurs.

Given the characteristics of budget.

Explain briefly the steps involved in the process of mergers and acquisitions.

Write the meaning of product identification in terms of business opportunity.

Enumerate two important points that an entrepreneur has to ensure before selecting an opportunity.

Explain the role of ‘Financial Resources’ for an entrepreneur.

What purpose does a sales budget' serve?

What are the factors that affect branding?

In 2022, a popular snacking brand ‘Pom-Pom’ completed 25 years in India. They were one of the first such brands in the country and wanted to start a campaign that allowed the brand to connect with the consumers directly. The marketing team created the idea of ‘Me and Mera Pom-Pom’ where people were encouraged to share their stories woven around their experiences with the product. Such a campaign enabled the consumers to send their message to the company rather than receiving it from them. People shared some of the most poignant and private moments of their lives. Some uploaded their viral films too.
(I) Identify the Promotional approach used by ‘Pom-Pom’ to reach its customers.
(II) Explain any two important features of this approach.