Question 14 Marks
Vastra Ltd. is engaged in the manufacturing of apparel. Over the years, it has became a popular brand due to its good product quality and exclusive designing. The company plans to open its own retail showrooms in metropolitan cities in India. In order to meet its financial needs it has offered for subscription an IPO of Rs.4 lakh equity shares in the price band of Rs.430 - Rs.445 each. As per the guidelines of SEBI, the company has provided a complete disclosure of the relevant details in its prospectus.
a. Identify and explain the right of the consumer being fulfilled by the directives of SEBI in the above mentioned case.
b. Briefly explain any two points highlighting the importance of consumer protection from the point of view of the businessmen.
a. Identify and explain the right of the consumer being fulfilled by the directives of SEBI in the above mentioned case.
b. Briefly explain any two points highlighting the importance of consumer protection from the point of view of the businessmen.
Answer
View full question & answer→a. The Right to information is being fulfilled by the directives of SEBI in the above mentioned case.
According to the Right to information, the consumer has the right to get complete information about the product that he/she may propose to buy including its contents, date of manufacture and expiry, maximum retail price, quantity, directions for use etc. Moreover, as per law, it is mandatory for the marketers to provide complete information about the product/service to buyers.
b. An analysis of marketing management has made it clear that consumer is a king pin in the market. The producer should produce goods keeping in mind the requirements of consumers and satisfy the consumer but it is observed that this obligation is neglected by some businessmen and they are involved in the unfair practices such as supply of substandard quality, adulteration etc. So there is need for consumer protection. Hence consumer protection means protecting the interest of consumer.The importance of consumer protection from businessmen's point of view is outlined below:
i. Long - term interest of business: In order to ensure long term interest of business it is important that businessmen strive to earn profits only through consumer satisfaction. This will not only ensure the survival of business but also lead to its growth in the future.
ii. Business uses society's resources: Since a business employs society's resources to create offerings so they need to safeguard the consumer's interests.
According to the Right to information, the consumer has the right to get complete information about the product that he/she may propose to buy including its contents, date of manufacture and expiry, maximum retail price, quantity, directions for use etc. Moreover, as per law, it is mandatory for the marketers to provide complete information about the product/service to buyers.
b. An analysis of marketing management has made it clear that consumer is a king pin in the market. The producer should produce goods keeping in mind the requirements of consumers and satisfy the consumer but it is observed that this obligation is neglected by some businessmen and they are involved in the unfair practices such as supply of substandard quality, adulteration etc. So there is need for consumer protection. Hence consumer protection means protecting the interest of consumer.The importance of consumer protection from businessmen's point of view is outlined below:
i. Long - term interest of business: In order to ensure long term interest of business it is important that businessmen strive to earn profits only through consumer satisfaction. This will not only ensure the survival of business but also lead to its growth in the future.
ii. Business uses society's resources: Since a business employs society's resources to create offerings so they need to safeguard the consumer's interests.