Question
Differentiate between trade mark and brand mark.
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Basis of difference
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Trade mark
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Brand mark
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Definition
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A trademark is a registered brand or trade name. It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services.
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A brand name identifies a specific product or name of a company. When a brand name is doing its job, it evokes positive images or emotions in consumers, which is why brand can be so valuable.
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Purpose
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A trademark provides legal protection of the brand name. Through registration, the company is able to seek legal action against others who copy or use the brand without permission.
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the goal of a brand name is to provide an easy to recognize and remember name that evokes a positive response in consumers.
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Length of Use
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Trademark protection is limited to 10 years. It can be renewed between the fifth and sixth year following registration and within the year before the end of every 10-year period by filing an Affidavit of Use.
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There are no time limitations to the use of a brand name, except any restrictions that may be regulated at the local level.
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Eligibility for Use
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Trademarked names however can not be used except in "fair use" in which the name can be used as long as long as ownership of the name isn't confused.
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Brand names that are not registered could be used by others without permission. Any limitations would be at the state and city level where the business is registered.
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Week
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Number of Customers
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Tpotal amount billed (in ₹)
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Average amount billed (in ₹)
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1
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10
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1,000
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100
|
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2
|
17
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1,445
|
85
|
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3
|
13
|
9,23
|
71
|
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4
|
22
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5,082
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231
|
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5
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18
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3,150
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175
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Tota;l
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80
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11,600
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