Consumer psychology includes obtaining products and services and their consumption. The psychologists study about the behaviour of consumers and the effects of advertisement on them. Now a days, products are Com advertised through TV, radio, internet, newspapers, magazines etc.
Advertisements play important role in the buying decisions of the consumer. According to a study, a child watches 20,000 advertisements every year. Someadvertisements create temptation in children's mind andthey express their strong willingness to have certain product.
There are three key factors in advertisements, (1) advertiser (2) advertisement agency and (3) mode or medium
Advertisements are done at national and international level. They help to promote different products. Advertisement agencies make advertisements and spread them through various mediums, such as - TV, radio, news paper, magazines, SMS, computer, movies, e-mail, mobile phones etc.
Advertisements are prepared after considering the marketing plans of the organization. Moreover factors like consumer's attitude, market survey and competition in the market are also considered.