Directing — Business Studies STD 12 Commerce — Question

Who is a marketer?

Rizul Bhattacharya after leaving his job wanted to start a Private Limited Company with his son. His son was keen that the company may start manufacturing of Mobile- phones with some unique features. Rizul Bhattacharya felt that the mobile phones are prone to quick obsolescence and a heavy fixed capital investment would be required regularly in this business. Therefore he convinced his son to start a furniture business.
Identify the factors affecting fixed capital requirements which made Rizul Bhattacharya to choose furniture business over mobile phones.

What is Brand Name?

Enumerate first two steps in the process of controlling.

Who is a customer?

Why is working capital needed? Give any one reason.

In an organisation, employees hesitate to express their feelings and suggestions. They do not take initiative to express their problems. Suggest the element of directing suitable for this situation.

Mr. Harish gave his product, potato chips, the brand name "Yummy Crunchy'. Which quality of brand name is fulfilled here?

Is Management concerned only with doing the right task, completing activities and achieving goals without taking into consideration the cost benefit?’ Give reason in support of your answer.

Rajat, the production manager of Auto India Ltd, passes on instructions regarding his departments freely and indiscriminately. Which management principle is violated here?