Marketing — Business Studies STD 12 Commerce — Question

Explain ‘Method’ as one of the types of plans.

How does controlling help in decision-making? Illustrate your answer with a suitable example.

An organisation provided security services. It requires such candidates who are reliable and don't leak out the secret of their clients. What steps would you recommend in the selection process?

What is the purpose of packaging a product?

‘Accent Electronics Ltd.’ was operating its business in Malaysia. The company started exporting its products to India when the Prime Minister announced relaxation in import duties on electronic items. The company appointed retailers in India who had direct online links with the suppliers to replenish stocks when needed.
Identify and explain the dimensions of business environment discussed in the above case.

Explain ‘objectives’ as one of the types of plans.

Explain any three qualities of a good brand name.

‘Home Creations Ltd.’ is a well known chain of large department store offering various types of products under one roof. The company owns fifty stores in various parts of the country. Each store is placed under the charge of a manager who is allowed to run their stores autonomously by deciding about the products which may be promoted, appointment of staff, ways to handle customer complaints etc. As these managers have a deeper knowledge of the local situations, it enables them to take these decisions effectively keeping in view the local circumstances and consumers’ needs. This approach helps to improve customer service and at the same time serves to boost morale and increase the job satisfaction of the store managers as it empowers them to innovate and use their initiatives.
In the context of above case :

1. Identify and explain the policy followed by ‘Home Creations Ltd.’ to run their stores successfully.
2. Also, give any three points highlighting the importance of the approach followed as identified in part (1) of the question.
3. List any two values that ‘Home Creations Ltd.’ wants to communicate to its employees.

From the business aspect, what is the need of studying political environment?

Somnath Ltd. is engaged in the business of export of garments. In the past, the performance of the company had been upto the expectations. In line with the latest technology, the company decided to upgrade its machinery. For this, the Finance Manager, Dalmia estimated the amount of funds required and the timings. This will help the company in linking the investment and the financing decisions on a continuous basis. Dalmia therefore, began with the preparation of a sales forecast for the next four years. He also collected the relevant data about the profit estimates in the coming years. By doing this, he wanted to be sure about the availability of funds from the internal sources of the business. For the remaining funds he is trying to find out alternative sources from outside.Identify the financial concept discussed in the above para. Also state the objectives to be achieved by the use of financial concept, so identified.