MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

It is not always true that just because a plan has worked before, it will work again. Which demerit of planning is highlighted here?

Give the meaning of 'authority' as an element of delegation.

'Motivation can be positive or negative'. Comment with examples.

'The principles of management do not provide readymade, straitjacket solutions to all managerial problems'. Which nature of principles of management is highlighted here?

How 'scale of operations' affect the requirement of fixed capital?

'Be Healthy' is one of the top selling organic food brand in India. It has more than hundred products in over ten categories and thus established a brand average in market. The company sell its products through online and company owned showrooms only.In context of above case :(i) Identify the components of marketing mix being discussed above.(ii) Name the important decisions related to both of these concept.

Who is a marketer?

Mention a company characteristic that affects the choice of determining channels of distribution.

'The management principles can be applied to all types of activities.' Which characteristic of management is highlighted by this statement?OR
'The activities involved in managing an enterprise are common to all organizations whether social or political'. Which characteristic of management is highlighted by this e statement?

Define ‘organising’ as function of management.