MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

Name the theory which is associated with both FW Taylor and Henry Fayol.

What is Product Mix?

Name the marketing function which is concerned with the important decision of managing inventory.

The degree of centralisation or decentralisation will depend on the situations and circumstances of each enterprise. State the nature of management principles being highlighted here.

Name types of capital which are part of capital structure.

To publish a magazine under the title Upbhokta Jagran is the example of which consumer right?

Define 'market' in traditional sense.

A manager enhances the production target from 500units to 700units per month but the authority to draw raw material was not given by him. The production manager could not achieve the revised production target. Who is responsible and which principle was violated?

State, why the working capital needs for a 'Service-industry', are different from that of a Manufacturing industry.

Management of any organisation strives to attain different objectives. Enumerate any two such objectives.