Question
What do you mean by marketing mix?

Answer

Marketing mix refers to the four tools or ingredients which a marketer mixes in order to interact with market.

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free

Similar questions

Which Consumer Right gives the business firms freedom to set up their own consumer service and grievance cell?
Mention the step, in which each course of alternatives is to be weighed against each other.
State two disadvantages of functional structure.
What is meant by ‘Functional Organisation Structure’?
Just after declaration of Lok Sabha Elections 2009 results, the Bombay stock exchange's price index (Sensex) rose by 2100 points in a day. Identify the environmental factor which led to this rise.
'Rose Ltd' is manufacturing-Textiles, Cosmetics and Kitchenware items. The company has recruited all female freshers directly from a Management Institute located in the city. Each product is headed by different female manager.Ms Pooja is looking after Textile. She believes in decentralisation and takes decisions regarding different work by consulting her subordinates.Ms. Mona, head of Cosmetics, takes little interest in managerial functions and the subordinates are left on their own.Ms Anu is heading Kitchenware items. She has kept all the authority in her own hands and makes employees perform the work exactly as per her orders.1. Which kind of organisational structure has the company adopted?2. State the specific source of recruitment used by the company.3. Identify the leadership styles practised by the 3 heads.
Promotion is a vertical shifting of employees. How does it affect the employees?
Karan and Arjun are first cousins. After completing a course in journalism, both of them join a leading newspaper company as sub-editors. Over the years, due to their consistent hardwork, they are promoted to the post of chief editors in different divisions. However, the way of their functioning is totally different. Karan believes in the capabilities of his subordinates and therefore follows the philosophy of selective dispersal of authority throughout all the levels in his division. On the other hand, Arjun prefers to function through strict controls and retains all the decision-making authority with himself.
In the context of the above case :
How do Karan and Arjun differ in their policies related to the extent of delegation of authority? Explain.
Growing company should adopt which policy; centralised or decentralised.
It is defined as the management function of hiring and developing the required personnel to fill in various positions in the organisation. Mention the term.
OR
It is described as the managerial function of filling and keeping filled the positions in the organisation structure. Which function of management is referred here?