MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

What is an organisation manual?

'Leadership is a part of management but not all of it’. Clarify.

The Principal of ABC Public School ordered the staff that they will be allowed to sit in the staffroom situated in their block. No teacher will be allowed to sit in another staffroom. During school's hours, teachers can meet teachers of their department only for work-related matters. He wants each teacher to strictly work as per rules and directions given by him.Identify the type of organisation in this and state disadvantage of such organisation.

'Be Healthy' is one of the top selling organic food brand in India. It has more than hundred products in over ten categories and thus established a brand average in market. The company sell its products through online and company owned showrooms only.In context of above case :(i) Identify the components of marketing mix being discussed above.(ii) Name the important decisions related to both of these concept.

Define 'personal selling'.

Name the communication barrier in which message is:

1. Decoded differently by different people.
2. Understood differently due to different state of mind of sender and receiver.

What is Autocratic Leadership Style?

What is operating cycle?

It is defined as the management function of hiring and developing the required personnel to fill in various positions in the organisation. Mention the term.
OR
It is described as the managerial function of filling and keeping filled the positions in the organisation structure. Which function of management is referred here?

A Manager increased the production target from 500 units to 700 units per month but the authority to draw raw material was not given by him. The employees were not able to meet the new target. Who should be held responsible for this and which principle has been violated here? Explain.