Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
What is personal selling? Explain.
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Answer
Personal selling:
Although advertisement conveys the information of the product of a business unit to the consumer but still sometimes, it may not generate desired sales. Under such situations, the marketing manager takes help of the next component of promotion mix known as personal selling.
In personal selling, the seller $($or sales man/sales executive/sales manager$)$ directs and explains about the product to the prospective consumer.
Personal selling helps the seller to develop a rapport with the potential consumer. At the same time, the consumer develops a faith in the seller.
The seller helps the consumer to clear his doubts regarding the product and assure him to extend his support in case of any problem with the product in the future.
A big advantage of personal selling is that it not only creates awareness about the product but also creates a preference for the product. Moreover, it tries to develop faith of customer in the seller and the company. As a result, chances of sales increase.
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