$\frac{K A}{L}\left(T_1-T_2\right) t=m L_f$
$K=\frac{m L_f L}{A\left(T_1-T_2\right) t}$
$K=\frac{4.8 \times 3.36 \times 10^5 \times 0.1}{0.36 \times 100 \times 3600}$
$K=\frac{4.8 \times 3.36}{0.36 \times 36}=1.24\; J / m / s ^{\circ} C$


$Reason :$ Air surrounding the fire conducts more heat upwards.